September 20, 2019

5 reasons why your business needs a PIM system

As data requirements grow across digital channels, businesses are finding the management and syndication of their product content more and more difficult, without a centralised system.
PIM is now seen as key to delivering on omnichannel for business.

1. You’re tired of data silos and need a consolidated single source of truth for product content

Typically, large enterprises have fragmented approaches to product information with content spread across many different software systems and applications (ERP, Website CMS, Marketing Platforms, PDFs Data Sheet, Excel Sheets, Databases).

A major pain point with the traditional approach is knowing where the latest version of product information is available and the lack of a consistent data structure across systems. 

A good PIM system provides a “single source of truth” for data; a centralised system which provides easy access to all product information for all stakeholders in the business. 

In addition, the PIM system should provide mechanisms to syndicate the data to different channels such as website, ecommerce stores, printed catalogues, technical data sheets etc.

2. Your business is spending too much time collating and publishing content to multiple channels

When dealing with hundreds or thousands of suppliers, the task of collecting and combining product data into a standardised and consistent format suitable for publication is enormous.

PIM systems with supplier portals, empower your suppliers to enrich their product content aligned to your specific data model, reducing your role to content reviewer instead of content creator.

There are costly inefficiencies in manually publishing and updating product content across many digital and offline channels.

In addition, accuracy becomes a major issue with out of date product content resulting in increases in returns and poor customer experiences.

PIM solves these issues by providing a single source of product data which is easily syndicated out to different channels ensuring that product content is always up to date, everywhere.

Staff once tasked with manually updating and publishing content can now be redeployed to more profitable tasks such as increasing sales and revenue.

3. You need to dramatically improve your data quality to improve customer experiences

Poor product data quality has a detrimental impact on sales. Discoverability of products is reduced without keyword rich descriptions and metadata impacting online conversions. Offline sales are impacted as users spend more of their time researching online before purchasing in store. Returns increase as users realise the product doesn’t suit after it has been delivered resulting in a poor customer experience.

PIM platforms typically have rich data quality features, providing the intelligence you need to incrementally improve quality.

4. Your product information is complex and needs structuring

With product data requirements growing to meet the evolving needs of digital channels, business with large complex catalogues can no longer rely on outdated solutions to deliver. Along with digital asset management and data modelling features to allow the structuring of even the most complex data, modern PIM systems come equipped with flexible API’s to allow data to be programmatically ingested into the system and syndicated out of the system to customer facing platforms.

As a result, PIM systems can evolve to meet the future digital needs of your business. 

5. You need to syndicate content to multiple territories, in multiple languages.

Brands that have a presence in multiple territories have a unique challenge in publishing localised product content based on market specific regulations. In addition, the translation, maintenance and syndication of that content for global ecommerce players can prove challenging.

PIM systems are built to handle such use cases, with flexibility in data modelling, data integration and delivery and workflow management to handle the most complex of requirements.


At Element, we are official solution partners of Pimcore, the leading enterprise grade open source solution for PIM and DAM. Click here to learn more about Pimcore and contact us to arrange a consultation!

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