Magento 2 featured a major overhaul in the technology stack, bringing it right up to date with modern standards. Performance has seen a major boost with aggressive caching ensuring customers have a seamless experience when transacting on site.
Version 2.3 was released during November 2018 and sees an increasing number of features being added to the framework as it looks to cement its position as the leading commerce platform in the world.
Below are the top 5 new features you can avail of when making the switch from Magento 1 to Magento 2.
1. Multi-Source Inventory
The representation of multiple inventory sources is a frequent requirement when implementing ecommerce for merchants. This can be for different branches across a national branch network, international distribution centres for a global retailer or representing suppliers stock for drop shippers.
These sources can power localised stock levels for specific Magento websites or stores in a multi-store configuration. For click and collect operators, stock can now be dependent on the location a user specifies.
2. Progressive Web Applications
Mobile commerce is rapidly evolving with an increasing number of commerce applications using headless or PWA store fronts to deliver faster dynamic experiences for users.
Magento 2.3 ships with a PWA studio which offers a framework for agencies to develop these custom frontends faster and cheaper.
This allows merchants to deliver app-like experiences to users, increasing engagement and conversion rates in the process.
3. Page Builder
Magento Commerce now ships with a page builder for rapid creation of marketing landing pages to drive traffic from digital advertising and social. These highly optimised landing pages ensure that paid traffic is converted and gives the best return on marketing spend.
The intuitive drag and drop editor provides a seamless content editor experience for ecommerce administrators without the need for an external design partner.
Magento Commerce 2.2 comes bundled with an advanced B2B feature, targeting wholesalers, distributors and manufacturers globally.
B2B requirements are typically much more complex than retailers with the need for customer specific pricing, custom catalogues per customer, credit limits, quotation management, quick ordering, complex user roles and permissions, company management and more.
The B2B feature set provides a framework for these types of implementations along with the flexibility for full ERP integration based on the API first approach in the Magento 2 core.
5. Content Staging and Preview
Improvements to the content editing experience for ecommerce teams sees a content preview and staging feature added to the Magento Commerce platform.
This allows content editors to preview and schedule changes to the ecommerce store, ensuring a flawless shopping experience while optimising the impact of site updates.